1. OBJECTIVE & VALUE PROPOSITION
Urbanista ILS-IDX is not just another Internet Listing Service (ILS). It’s a full-spectrum lead-generation and apartment locator platform built to connect qualified, ready-to-lease renters directly with your property.
Unlike national portals that sell leads in bulk, Urbanista delivers verified prospects who have already passed our internal qualification process, including budget, move-in date, pet information, parking needs, employment verification, criminal background, and full name.
Urbanista agents personally escort clients to your property, working directly with on-site leasing staff to save time and dramatically improve conversion rates. While the national average online lead-to-lease ratio hovers around 7%, Urbanista consistently delivers three to four times higher results through human connection and smarter data.
OUR MISSION:
To help property owners and managers boost occupancy, reduce vacancy days, and increase net operating income, all while maintaining full control of their listings, data, and brand.
To help property owners and managers boost occupancy, reduce vacancy days, and increase net operating income, all while maintaining full control of their listings, data, and brand.
2. MARKET POSITION & COMPETITIVE ADVANTAGE
WHERE NATIONAL PORTALS FALL SHORT
- Zillow / Consumer Portals: High visibility, but heavily pay-to-play. Lead quality is inconsistent and often diluted through multiple agents.
- CoStar / Apartments.com: Strong data and institutional reach, but impersonal and analytics-heavy, lacking localized service and direct engagement.
WHERE URBANISTA WINS
- Local Expertise & Brand Dominance in Downtown Orlando.
- Hands-on Leasing Partnership — our agents handle showings and communication.
- Transparent Lead Ownership — your data stays yours.
- Tenant Vetting Process that eliminates cold leads and unqualified traffic.
- Custom Analytics Dashboard for actionable insight into leads, conversions, and ROI.
Urbanista merges with the reach and sophistication of national portals with the precision and personal service of a boutique brokerage.
3. APARTMENT LOCATION SERVICES THAT VET LEADS
The Urbanista Apartment Locator Hunter Service is a specialized, free-to-renter concierge solution that helps tenants find suitable homes while bringing owners qualified, lease-ready applicants.
OUR PROCESS INCLUDES:
- Gathering renter preferences (location, budget, amenities).
- Employment and background verification.
- Scheduling escorted property tours.
- Assisting with lease signing.
- Providing insider market knowledge and neighborhood insights.
This service is ideal for renters who lack the time or experience to navigate the rental market independently and for property teams who prefer not to waste time on unqualified or unverified leads.
4. IDX MARKETING POWER: REAL-TIME VISIBILITY
IDX (Internet Data Exchange) is the engine behind Urbanista’s data-driven lead generation.
By integrating MLS listings and real-time availability, Urbanista’s website delivers accurate, engaging, and SEO-optimized content that drives traffic and conversions.
By integrating MLS listings and real-time availability, Urbanista’s website delivers accurate, engaging, and SEO-optimized content that drives traffic and conversions.
THE POWER OF URBANISTA IDX: BY THE NUMBERS
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Metric
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Performance
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87%
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Additional Traffic Our Agents Get From Google
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7.8M
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Consumers Using Our Search on Agent Websites
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47%
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Showcase IDX Growth Last Year
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38.3M
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Minutes Searched On Customers’ Sites
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IDX ensures listings are never outdated, improving visibility, engagement, and organic ranking. Combined with Urbanista’s human touch, it transforms digital interest into physical leases.
5. PLATFORM FEATURES & FUNCTIONALITY
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Feature
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Benefit / Competitive Edge
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MLS / IDX Integration
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Broad syndication across Zillow, Apartments.com, Realtor.com, Trulia, Homes.com
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Lead Capture Portal
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Pre-screening funnels ensure only qualified leads reach your staff
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Lead Qualification Engine
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Vetting for income, credit, pets, and rental history
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Real-Time Listing Updates
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No outdated or duplicate ads
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Analytics Dashboard
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Transparent tracking of traffic, conversions, and cost per lead
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Automated Follow-Up
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Drip campaigns via SMS and email to keep prospects engaged
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Escorted Showings
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Human-led tours for higher conversion
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Branded Experience
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Your property remains the star — not lost under portal branding
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3D / Virtual Tour Integration
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Matches current best practices from Zillow and Realtor.com
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Mobile-First Design
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Optimized for how renters actually search — on the go
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6. IMPLEMENTATION ROADMAP
Phase 1 — Foundation & Launch (Month 1–2)
- Build or enhance Urbanista ILS website and syndication systems
- Integrate IDX / MLS
- Design qualification logic and lead capture flows
- Prepare creative assets (photos, video, 3D tours)
Phase 2 — Launch & Optimize (Month 3–4)
- Go live with select properties
- Launch initial digital marketing and retargeting campaigns
- Monitor and A/B test lead capture performance
Phase 3 — Scale & Grow (Month 5+)
- Expand reach and spend based on cost-per-lease analysis
- Introduce AI scoring, chatbots, and 3D experiences
- Monthly performance reports for transparency and ROI tracking
7. BENEFITS TO OWNERS & PROPERTY TEAMS
- Higher Occupancy & Revenue: More tenants, faster leasing, fewer days off market.
- Time Savings: Eliminate wasted hours chasing cold leads.
- Data Ownership: Keep your listings and brand in your control.
- Transparency: Real-time analytics dashboards and reporting.
- Tenant Quality: Fewer evictions, lower turnover, stronger community stability.
8. INVESTMENT & PRICING STRUCTURE
A hybrid model designed for scalability and performance:
- Base Platform Fee: Fixed subscription to host, syndicate, and manage leads.
- Performance / Lease Fee: 5–8% of first-year rent, or flat per-lease placement.
- Add-On Services: 3D tours, premium syndication, concierge showings.
As we grow together, cost-per-lease decreases… maximizing long-term ROI.
9. WHY URBANISTA & WHY NOW
- National portals have become pay-to-play, stripping brands of control.
- The Orlando multifamily market is tight, fast-moving, and data-sensitive.
- Urbanista already has local dominance, relationships, and infrastructure in place.
- Launching your own ILS ensures you control your pipeline, not a third-party portal.
With Urbanista Brokers, Inc., your properties get the best of both worlds, the digital scale of Zillow and CoStar, and the human precision of local, professional apartment experts who close deals, not just capture clicks.